Hashtag Generator
Generate relevant hashtags for Instagram, TikTok, LinkedIn and Twitter.
How hashtags work on each platform
Hashtags function as content categorisation tags that make posts discoverable to people searching or following that topic. However, their effectiveness varies dramatically by platform. Instagram hashtags extend reach to non-followers. TikTok hashtags primarily affect the For You page algorithm. Twitter/X hashtags enable real-time conversation joining. LinkedIn hashtags surface posts in professional feeds. Understanding these differences helps you optimise hashtag strategy per channel.
Hashtag usage guidelines by platform
| Platform | Optimal count | Strategy |
|---|---|---|
| 3–5 (post), 3–10 (Reels) | Mix of niche (50K–500K posts) and medium (500K–5M). Mega-tags (10M+) provide minimal visibility boost. | |
| TikTok | 3–5 | Include 1–2 trend hashtags for algorithm boost + niche tags. #fyp adds minimal lift now. |
| Twitter/X | 1–2 | Join trending conversations or use established community tags. Overuse looks spammy. |
| 3–5 | Professional and industry-specific. Include at least one broad industry tag for maximum reach. | |
| YouTube | First 3 appear above title | Add to description; keep under 15 total. Over-tagging triggers spam filters. |
| 1–3 | Low impact on reach. Use for community groups and events primarily. |
Finding the right hashtag mix
The most effective hashtag strategy combines three tiers: niche hashtags with under 500K posts (highly targeted audience, less competition), medium hashtags with 500K–5M posts (broader but relevant), and larger hashtags with 5M+ posts (broad reach but high competition where your post disappears quickly). Aim for 70% niche, 20% medium, and 10% broad in your hashtag set.
Example hashtag mix for a coffee shop post:
Niche (< 500K): #portlandcoffee #craftcoffeeroaster #singleoriginespresso
Medium (500K–5M): #coffeeculture #independentcafe #specialtycoffee
Broad (5M+): #coffee #cafe
Total: 3+3+1 = 7 hashtags → optimal for Instagram
Ratio: niche:medium:broad = 3:3:1Frequently asked questions
How many hashtags should I use?
It varies by platform: a few highly relevant tags on X and LinkedIn, up to around 5–10 on Instagram. Relevance matters far more than quantity.
Do hashtags actually increase reach?
Relevant hashtags help your content surface in topic feeds and searches, especially on Instagram and TikTok. Generic or unrelated tags add little value.
Should I reuse the same hashtags every post?
Mix them up. Repeating an identical block of tags on every post can look spammy; tailor tags to each post's actual topic.
What is the difference between broad and niche hashtags?
Broad tags have huge volume but fierce competition; niche tags reach a smaller but more targeted, engaged audience. A blend of both works best.
Combines topic-specific hashtags (from your keywords), compound tags, and platform-optimized broad tags. Every click shuffles the broad tags for fresh combinations. Instagram: up to 30 tags | TikTok: 5-10 is optimal | LinkedIn: 3-5 is best