Instagram Earnings Calculator
Estimate Instagram influencer earnings per sponsored post based on followers and engagement.
Followers
Engagement rate (%)
Per post
$50
Per story
$13
Monthly (4 posts)
$200
Instagram influencer pricing
Instagram influencer rates vary enormously. The industry benchmark of $1 per 1,000 followers per post is a rough starting point.
- Nano (1K–10K): $10–$100/post
- Micro (10K–100K): $100–$500/post
- Mid-tier (100K–500K): $500–$5,000/post
- Engagement rate matters more than follower count
Formula / How it works
Industry benchmark: $1 per 1000 followers per post as a baseline. High engagement (5%+) commands 20–50% premium. Stories pay 20–30% less than feed posts. Reels can pay 2–3× more.