LinkedIn Headline Generator
Generate professional LinkedIn headlines that attract recruiters, clients and connections.
Why your LinkedIn headline is your most important profile element
Your LinkedIn headline appears next to your name in every search result, every comment you leave, every connection request you send, and in recruiter search results. It is the most-read text on your profile. The default headline (your current job title + company) wastes this prime real estate. A strategic headline that communicates your value proposition and includes searchable keywords dramatically increases profile views, inbound opportunities, and recruiter reach.
LinkedIn headline formulas
LinkedIn headline optimisation tips
- Use the full 220 characters. LinkedIn gives you 220 characters. Most people use fewer than 80. Use them all — every additional keyword is a search signal.
- Put keywords first. LinkedIn search weights earlier terms more heavily. Put your core job title/skill before any descriptive text.
- Use pipe separators (|) to add multiple keywords. "UX Designer | Product Design | Figma | Design Systems" is more searchable than a sentence.
- Update it with every job search or career pivot. Your headline is not permanent — actively update it to reflect what you want to be found for right now.
Frequently asked questions
What makes a good LinkedIn headline?
It should clearly state who you help and how, include relevant keywords recruiters search for, and show value beyond just your job title.
How long can a LinkedIn headline be?
Up to 220 characters. Use the space to combine your role, specialism and a value statement rather than just a single job title.
Why include keywords in my headline?
LinkedIn search and recruiters filter by keywords. Including your skills and role increases the chance of appearing in relevant searches.
Should I update my headline when job hunting?
Yes. Tailor it to the roles you want, emphasising the skills and outcomes those employers value, even if it differs from your current title.
A great LinkedIn headline answers: Who are you? Who do you help? What result do you create? Keep it under 220 characters. Include keywords recruiters search for. Lead with value, not just your job title.