Markup Calculator
Calculate selling price from cost and markup percentage, and find your profit margin.
Cost price ($)
Markup (%)
Selling price
$70.00
Profit
$20.00
Gross margin
28.6%
Markup vs. margin: the critical difference
Markup is added on top of cost. Margin is a percentage of the selling price. Confusing the two is the most common pricing error in small business.
Markup = (Price − Cost) ÷ Cost × 100
Margin = (Price − Cost) ÷ Price × 100
Example: cost $50, price $80
Markup = 30 ÷ 50 × 100 = 60%
Margin = 30 ÷ 80 × 100 = 37.5%Markup to margin conversion
| Markup % | Margin % | Price on $100 cost |
|---|---|---|
| 10% | 9.1% | $110 |
| 25% | 20% | $125 |
| 50% | 33.3% | $150 |
| 100% | 50% | $200 |
| 200% | 66.7% | $300 |
Typical markups by industry
Grocery
5–15%
Electronics
10–30%
Clothing
100–300%
Restaurants
200–400%
Jewellery
50–200%
Software
1,000%+
Formula / How it works
Selling price = Cost × (1 + markup%/100) Gross margin = 1 − (cost ÷ selling price)