RPM Calculator

Calculate RPM (revenue per 1,000 page views) to understand your website, blog or YouTube earnings.

Monthly revenue ($)

Monthly page views

Your RPM

per 1,000 page views

Daily (est.)

$8.33

Monthly

$250

Yearly (est.)

$3,000

Per page view

$0.01

What is RPM?

The core metric for understanding how well your content is monetised.

RPM (Revenue Per Mille) is the amount a publisher earns for every 1,000 page views, after the ad network's revenue share and any unfilled impressions are deducted. It is the single most useful metric for measuring the monetisation efficiency of a blog, news site, or YouTube channel — because it combines fill rate, ad rates, and page layout quality into one number.

The key distinction is that RPM is a publisher metric, while CPM is an advertiser metric. Advertisers pay a CPM to reach audiences. Publishers receive an RPM after the network takes its cut (Google AdSense keeps ~32%; Mediavine keeps ~25%; AdThrive/Raptive ~20%). A high CPM in the market does not automatically produce a high RPM for you — your fill rate, page quality score, and traffic geography all play a role.

Average RPM by niche (2024)

RPM varies dramatically by content topic. Finance content can earn 7× more per view than general news.

General blog / news

$5 avg

Broad audience, low intent

Lifestyle / food

$9 avg

High page views, mid-RPM

Health / wellness

$12 avg

Competitive ad category

Tech / software

$16 avg

High-value B2B audience

Personal finance

$28 avg

Premium advertiser rates

Finance / investing

$35 avg

Highest RPM niche online

YouTube AdSense

$8 avg

Varies heavily by geography

Approximate averages. Geography of traffic significantly affects RPM — US/UK/AU traffic can be 3–8× higher than global averages.

Monthly page views needed to hit income targets

How niche and RPM interact to determine the traffic required for a given monthly income.

RPM

$500/mo

$1,000/mo

$3,000/mo

$10,000/mo

$3166,667333,3331,000,0003,333,333

$5100,000200,000600,0002,000,000

$1050,000100,000300,0001,000,000

$2025,00050,000150,000500,000

$3514,28628,57185,714285,714

Ad network comparison for publishers

Choosing the right ad network is the fastest way to improve RPM at the same traffic level.

Network

Min. pageviews

Revenue share

Best for

Google AdSenseNone~68%Starting out

Ezoic~10k/mo~70%Growing sites

Mediavine50k/mo75%Lifestyle / food

Raptive/AdThrive100k/mo75–80%High-traffic blogs

Monumetric10k/mo~70%Mid-sized sites

Revenue share shown is publisher's portion. Actual RPM depends on your traffic quality, niche, and geographic distribution.

Frequently asked questions

What this tool does

Calculates RPM (revenue per mille / revenue per 1,000 page views) to measure how effectively your website or content is monetising traffic.

Input fields explained

Monthly revenue

Your total ad revenue for the month in dollars.

Monthly page views

The total number of page views your site received in the same month.

Formula / How it works

RPM = (Revenue ÷ Page Views) × 1,000 RPM measures how much revenue you earn for every 1,000 page views or impressions. Higher RPM means your content is monetising better. Typical RPMs range from $2–$10 for display ads, $5–$20 for niche content and $10–$50+ for finance or tech niches.