Schema Markup Generator
Generate JSON-LD structured data markup for Google rich results. Supports Article, Product, FAQ, Local Business, Person and HowTo schemas.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "How to Build a Website",
"author": {
"@type": "Person",
"name": "John Doe"
},
"datePublished": "2025-01-15",
"image": "https://example.com/image.jpg",
"description": "A step-by-step guide to building your first website.",
"url": "https://example.com/article",
"publisher": {
"@type": "Organization",
"name": "John Doe"
}
}
</script>A schema markup generator creates structured data — code you add to a web page that tells search engines exactly what your content means. Instead of leaving Google to guess whether "Apple" refers to the company or the fruit, structured data spells it out in a standardised vocabulary called Schema.org.
This tool generates ready-to-use JSON-LD markup for common types like Article, Product, Local Business, Person and How-To. Copy the output and paste it into the <head> of your page.
What is structured data and why it matters
Structured data is a standardised format for providing information about a page and classifying its content. Search engines use it to understand your content and to power rich results — the enhanced listings with star ratings, prices, FAQs, breadcrumbs and images that stand out in search.
Pages with valid structured data can earn significantly more visibility and a higher click-through rate than plain blue links, because rich results take up more space and signal trust.
Why JSON-LD is the recommended format
Schema markup can be written in three formats: JSON-LD, Microdata and RDFa. Google explicitly recommends JSON-LD because it keeps the structured data separate from your visible HTML in a single <script> block, making it easy to add, read and maintain without touching your page layout. That is the format this generator produces.
How to add the markup to your site
Copy the generated <script type="application/ld+json"> block and paste it inside the <head> section of the relevant page (or anywhere in the <body>). Then validate it with Google’s Rich Results Test and the Schema.org validator to confirm there are no errors before publishing. Only mark up content that is actually visible on the page — marking up hidden or false information violates Google’s guidelines.
Frequently asked questions
Does schema markup improve my Google ranking?
Structured data is not a direct ranking factor, but it helps Google understand your content and can make your listing eligible for rich results, which often increases click-through rate and visibility.
Which schema type should I use?
Use the type that best matches your content: Article for blog posts and news, Product for e-commerce items, LocalBusiness for a physical business, Person for author or profile pages, and HowTo for step-by-step guides.
Can I add multiple schema types to one page?
Yes. A page can include several JSON-LD blocks — for example, a Product page might also include BreadcrumbList and FAQPage markup. Just make sure each block accurately describes content that appears on the page.
How do I test if my structured data is valid?
Use Google’s Rich Results Test to check eligibility for rich results, and the Schema.org Validator for general syntax checking. Both flag missing required fields and formatting errors.
Generates ready-to-use JSON-LD structured data markup for Google rich results. Supports Article, Product, FAQ, Local Business, Person and HowTo schema types.
Select a schema type, fill in the fields and copy the generated JSON-LD code into the <head> of your HTML. Schema markup helps Google show rich results like FAQs, star ratings, business info and step-by-step guides directly in search results, which can dramatically increase click-through rates.