Startup Name Generator
Generate brandable startup name ideas from your industry and style preferences.
Startup naming conventions and trends
Startup naming has distinct patterns that differ from traditional business naming. Startups often prioritise domain availability over descriptiveness, coin new words (Google, Zapier, Figma), use domain hacks (del.icio.us), or intentionally misspell words to secure unique domains (Tumblr, Fiverr, Flickr). These conventions emerged from the early 2000s when most common English dictionary words were already registered as .com domains.
Naming patterns for tech startups
Y Combinator's naming advice
Y Combinator, the world's most prominent startup accelerator, advises founders to choose a name that is easy to spell, easy to remember, two syllables or fewer, and does not box you in to a single product. They recommend avoiding names with numbers, hyphens, or unconventional spelling. The YC philosophy: spend one hour on the name, pick something reasonable, and focus on building the product. The name matters far less than execution.
Frequently asked questions
How do I name a startup?
Look for a short, distinctive name that is easy to say and spell, has an available .com and social handles, and leaves room to grow beyond your first product.
Should a startup name be descriptive or abstract?
Descriptive names explain what you do immediately; abstract or invented names (like Google or Spotify) are more brandable and flexible long term. Both can work — pick what fits your strategy.
Do I need to trademark my startup name?
If you plan to build a brand, yes. Check existing trademarks first, then register yours to protect the name in your market and category.
Are these names available to use?
They are starting points only. Always verify domain availability and trademarks before adopting a name commercially.
Combines your keyword with naming patterns used by successful startups. Brandable: short, memorable, made-up words (like Spotify, Slack, Stripe). Tech: descriptive compound words (like Salesforce, HubSpot). Descriptive: clear what you do (like GetCalc, UseSomething).